The goal of this project was to extend the Cole & Mason ceramics range with the addition of several key SKUs that would reinforce the brand’s position as a leader in spices & aromatics.

It was crucial that these would function well, whilst fitting with the visual language of the brand. The range would consist of; a salt keeper, set of pinch pots, and a grating plate.

Ideation for the concepts was based around presenting the contents to users in an approachable way, whilst maintaining table presence. Also explored different methods of managing gratings and fluids here.

Concepts were chosen and then developed further with more refined artwork.

Visual exploration, mock-ups, and 3D prints enabled usability features to be enhanced

Accessories were developed, tested, and included to improve functionality.

Features were refined throughout the off-tool stages. Significant knowledge was gained regarding working with stoneware, including; dimensional stability, form factors, and manufacturing constraints

The range is now complete and being successfully sold in to major UK retail chains. It has allowed the brand to enter new categories as well as strengthen pre-existing product offerings.

Combining a striking table presence with class leading functionality has created a compelling product offering

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