The goal of this project was to create a new shinguard, which used credible technologies and market trends to push the category forward for the fastest growing, and third largest, UK football brand.

The aesthetic needed to be refreshed through both three dimensional design and new graphics applications. It had to guard against direct impact, lacerations and prevent muscle injuries, whilst tending towards simplified surfaces to aid graphics application

Feedback from professional players indicated that heat generation and rotational stability were important issues. Initial concepts aimed to target these factors

The foam bolster required multiple density compounds to best balance stability with thermal management

The ankle guard geometry was optimised for airflow, branding, and materials applications. Strapping systems were also explored in order to maximise comfort and stability

Physiological research showed that channeling airflow over the interstitial leg veins would promote cooling whilst some areas required added protection due to bone-to-skin proximity

Several prototypes were produced to refine fit and maximise performance. Player analysis and factory feedback allowed incremental improvements to be made

Detailed specifications of all components across the price points were generated for our manufacturing partners. The final 3D data was then developed to go to tooling

This production shinguard successfully provided more targeted protection, reduced weight whilst increasing stability, and allowed greater graphical flexibility. It has a multi-million pound revenue and was a successful refresh of the core item

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