https://jclaymandesign.com/about daily 0.75 2022-10-10 https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1599054626125-9HUT5LHF6WVP58CDNDFW/JC_Brands.jpg About https://jclaymandesign.com/work daily 1.0 2020-09-08 https://jclaymandesign.com/work/crystals-fs7d7-7x3b8-5hz9k-ljzdb monthly 0.5 2020-09-08 https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1598979518332-ADFTR9VN5WPJZR8A35DB/Pages_TTS-01.jpg Work - Vegetable Slicer The intention was to allow traditional ‘pasta shapes’ to be created, for instance; spaghetti, tagliatelle, and lasagne sheets. This needed to be possible via a wide range of foodstuffs with vastly differing properties, from cucumbers to sweet potatoes https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1598979542957-RZGGVZEJ5YOQ7XYIMV1O/Pages_TTS-02.jpg Work - Vegetable Slicer My role within this project was to take ownership of the development post-initial POC, and follow it through to production. This initially involved conducting & reviewing all IP risks, and improving performance through multiple prototypes https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1599048608694-MAV3FN2Q0X7ZXCXLU9S6/Pages_TTS-10.jpg Work - Vegetable Slicer Initial prototypes required significant improvements in order to achieve functional requirements, whilst maintaining cost parameters https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1599558321195-ABQ9EKYIQH1TYZ14YI5T/Pages_TTS-03.jpg Work - Vegetable Slicer Once the design was approved for tooling, detailed production drawings were produced for vendor reference. This required ongoing consultation, and resulted in a 40+ page document due to the complexity of the product, and large component count https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1598979613633-RNYHJ4G9KD2S4KFI3ILP/Pages_TTS-04.jpg Work - Vegetable Slicer Several off-tool sample stages were needed to refine the functionality of the product. In depth analysis led to various small modifications to numerous parts https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1599048305496-841QQP0IYMJJWK9KRDP6/Pages_TTS-08.jpg Work - Vegetable Slicer Shaft performance , foot sealing, and the stability/movement of the blade carriage within the main body were all key areas of focus throughout the off-tool development https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1599048276633-GPWD4I32X10DU7W6IWF3/Pages_TTS-07.jpg Work - Vegetable Slicer The varying properties of the different food types required substantial testing, and some modifications to ensure performance across the board https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1598979731153-K84JH058O07H9MY3PQ92/Pages_TTS-06.jpg Work - Vegetable Slicer The item is now complete & selling in well to the trade. Generally consumers love using the product; it produces outputs that simply wouldn’t be possible via any other means https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1598979769000-K1F3AQTSYM9JQXZ36NNR/Pages_TTS-09.jpg Work - Vegetable Slicer Although a complex & challenging development, the product outcome offers users the ability to create innovative new dishes. This was achieved through an in-depth understanding of the technical properties, and countless small solutions & improvements https://jclaymandesign.com/work/crystals-fs7d7-ma4pl-lraly monthly 0.5 2020-06-17 https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592397961948-14FAGONB6PTBPNQLHZAH/Pages_CK-01.jpg Work - Kitchen Knives The aim was to make an everyday, low-price item. It would be a 12-piece range of 4 different handles, therefore consideration had to be given to the specific performance of each model. https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592398091756-8PWDY8SK000OJKZ6WIP9/Pages_CK-02.jpg Work - Kitchen Knives Research findings were taken from previous studies to inform product features. This was in conjunction with qualitative user testing to review existing and competitor knives. The focus here was on usability and control https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592398137488-ABKYHEWFM32OCDE74FCX/Pages_CK-03.jpg Work - Kitchen Knives The initial design challenge was to integrate the different grip positions in a subtle and comfortable manner. This had to be Balanced against forming a distinctive and yet mainstream aesthetic. https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592398168074-GRJP5Q90EPT9Y6TNCKTS/Pages_CK-04.jpg Work - Kitchen Knives Options were selected and developed further through more resolved artwork. At this point, it was important to explore grip factors and blade features in order to to maximise performance. https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592398210187-RKHLRMEA0ET3OMO0BG8A/Pages_CK-05.jpg Work - Kitchen Knives 3D visualisation & POCs were used to test fit, form, and function across the three sizes. Premium taper ground blades were specified, which is uncommon at this price point, and sheaths were designed to amplify key features https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592405224966-YPVTLTHV93WJP1BZF1B7/DG2016+-+DXPT+-+B+-+Rev1.jpg Work - Kitchen Knives Multiple off-tool sampling stages allowed incremental improvement of fits and finish for production https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592398272598-1QARUT4O7GYY25BHT681/Pages_CK-06.jpg Work - Kitchen Knives These were taken through tooling with few issues along the way. They have been received extremely well by the market and is a key SKU for the business going forward. https://jclaymandesign.com/work/crystals-fs7d7-7x3b8-5hz9k-ncazt monthly 0.5 2020-09-01 https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1597415246700-F9RCWJ978CSL1DGNYP6Y/Pages_CP-01.jpg Work - Citrus Press After early testing and experimentation, it was clear that accommodating different sized fruits would be problematic, as well as dealing with; skin, seeds, and pulp https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1597415230682-7X72U3FUO2IF6ZISSI1J/Pages_CP-02.jpg Work - Citrus Press Various ideas were generated to explore different ways of magnifying user input to juice fruit more efficiently. Focus was also placed on the findings generated from user and competitor testing https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1597415177029-RL764Q8UU8ZM4JLZ9X36/Pages_CP-03.jpg Work - Citrus Press A concept was settled on that used a pivoting hinge to maintain a more vertical, and therefore more effective press. Usability features were also being explored at this stage https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1597415180729-WSWS75I14PU5VGTYOS8N/Pages_CP-04.jpg Work - Citrus Press Multiple prototypes were used to improve and optimise the press and hinge. This took place alongside visual development which also aimed to reinforce the overall structure https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1597415198339-P5PVAW5ESI43M4YYDVBW/Pages_CP-05.jpg Work - Citrus Press Incremental improvement was made over multiple off tool samples, particularly concerning fits and tolerancing https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1597415207001-ZC6HCNWYFQT7ZLDYROUM/Pages_CP-06.jpg Work - Citrus Press Exit flow was optimised through an internal spiral generated from the fruit retaining ribs. The outlets were carefully designed to access all areas of the fruit, whilst the integrated foot also prevented pip release. https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1597415229506-W1TP80LKO7EUAK7G3B80/Pages_CP-07.jpg Work - Citrus Press Further focus was placed on maximising the efficiency of the swinging hinge, whilst ensuring durability and ease of use https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1597415245412-7B7A94XX4SKIWMDIEJQV/Pages_CP-08.jpg Work - Citrus Press The synergy of the various functional & usability features has resulted in a product that addresses the constraints of the brief particularly well https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1597415253000-9NB4WBY7GFWO99W16RWH/Pages_CP-09.jpg Work - Citrus Press The product is now in production and performing well commercially; it has been a successful addition to the brand, and has allowed category expansion as required https://jclaymandesign.com/work/crystals-fs7d7-7x3b8-5hz9k-ncazt-sjzyt monthly 0.5 2020-09-02 https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1598963679458-NHPD3HY40B808J33FMCZ/Pages_HHS-01.jpg Work - Hand-Held Slicer Almost all market competitors, as well as the existing brand’s product, use floating pushers to control food when slicing. This is a significant safety concern for users, so a more stable method needed to be proposed https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1598963654532-6XIMCAAGZ80CEN14ONN8/Pages_HHS-02.jpg Work - Hand-Held Slicer There was little aesthetic development required as shown by the initial sketch & final rendering here - the main focus was on numerous functional improvements https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1598963701422-U98QNXJ39OYJ391GA5DK/Pages_HHS-06.jpg Work - Hand-Held Slicer More refined artwork allowed the initial product layouts to be explored, and design language to be refined https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1598963726637-OBEL2FK5V8U9PF6E5JLN/Pages_HHS-03.jpg Work - Hand-Held Slicer Detailed drawings were compiled for production reference. Care was taken to account for the areas of risk, as identified by the tolerance stack https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1598964541718-J4PUOPRRQSEMTZHX2P1D/Pages_HHS-07.jpg Work - Hand-Held Slicer Various issues were managed and resolved throughout the off-tool stages. This included points such as; part deformations, the blade damaging other components, and undesirable flow marks https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1598964564857-5SRT2HUD60G8C91Q5P7V/Pages_HHS-08.jpg Work - Hand-Held Slicer Adding the tracked pusher, and improving the locked guard position of the upper bed, were the key safety improvements made in response to the brief. This also created the opportunity to improve the consistency of the output https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1598964010164-HWJJHWIJB71X4N94LHBG/Pages_HHS-05.jpg Work - Hand-Held Slicer The product has entered the market to some success, and the business remains positive about the prospects. This is due in large part to the improvements made to an already popular existing item https://jclaymandesign.com/work/crystals-fs7d7-7x3b8-5hz9k monthly 0.5 2020-06-16 https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592315005654-Y60TP6ZASNRBWTQPHP4Z/Pages_SGP-01.jpg Work - Tabletop Ceramics It was crucial that these would function well, whilst fitting with the visual language of the brand. The range would consist of; a salt keeper, set of pinch pots, and a grating plate. https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592315048487-NUVT3LF4W4A9OH01P7LW/Pages_SGP-02.jpg Work - Tabletop Ceramics Ideation for the concepts was based around presenting the contents to users in an approachable way, whilst maintaining table presence. Also explored different methods of managing gratings and fluids here. https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592315084870-CKLVR9J2IPVHBN9A2JH3/Pages_SGP-03.jpg Work - Tabletop Ceramics Concepts were chosen and then developed further with more refined artwork. https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592315116864-CP10H81NTVRQ9RS2HV9L/Pages_SGP-04.jpg Work - Tabletop Ceramics Visual exploration, mock-ups, and 3D prints enabled usability features to be enhanced https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592315180802-H3Q53KJY1O310DO2LSJI/Pages_SGP-05.jpg Work - Tabletop Ceramics Accessories were developed, tested, and included to improve functionality. https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592315212941-9YMYJ96WNGJJJ298A2II/Pages_SGP-07.jpg Work - Tabletop Ceramics Features were refined throughout the off-tool stages. Significant knowledge was gained regarding working with stoneware, including; dimensional stability, form factors, and manufacturing constraints https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592315274502-0Y0V0E3NQ3NJCFDUJ1RJ/Pages_SGP-08.jpg Work - Tabletop Ceramics The range is now complete and being successfully sold in to major UK retail chains. It has allowed the brand to enter new categories as well as strengthen pre-existing product offerings. https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592315314526-CEWKL4OKV5FV0S894KKD/Pages_SGP-09.jpg Work - Tabletop Ceramics Combining a striking table presence with class leading functionality has created a compelling product offering https://jclaymandesign.com/work/crystals-fs7d7-ma4pl monthly 0.5 2020-06-17 https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592304623535-SXB6KRD3HA9SVWVVY04R/Pages-08.jpg Work - Golf Clubs The following requirements were used to guide the development: technologies should improve feel, increase distance, and counteract poor strikes, a cavity back iron to lower C.G and optimise M.O.I, use front mould half of current iron to limit cost, retain iron top-line for appeal at address, reduce negative gapping effects between clubs https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592236710365-4BTWAPP58G6QTV7EX3US/Pages-02.jpg Work - Golf Clubs Technology concepts were created to address the requirements of the iron. These were primarily focused on blending feel with distance according to the relevant club length https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592236741552-5QCKWSOD2NF6Q8K1XVXE/Pages-03.jpg Work - Golf Clubs These ideas were explored further and refined into a realistic yet compelling club headshape. The geometry is designed to allocate mass around the club head to aid launch trajectory and shot workability https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592236783846-FJQ4M70UR2T3C9JLC4W9/Pages-04.jpg Work - Golf Clubs Many design concepts were generated for the driver head; these were centred on increasing recoil speed across the face to improve distance on off centre strikes. Focus was also placed on positioning the centre of gravity to optimise ball flight https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592236809460-F2O52FP7WS2JJ8YZBZ5G/Pages-05.jpg Work - Golf Clubs Once the headshape was finalised, the medallion was designed in accordance with aesthetic requirements. This was balanced with refining the position of the polymer element to most improve feel https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592303819468-T4R6FU23J2DDPRA80FVG/DG2016+-+DXPT+-+B+-+Rev1.jpg Work - Golf Clubs Detailed artworks were produced prior to first sampling, these further refined the; form, CMF, and graphic applications https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592236839144-CM0ZL7LI65OZOBRR84YU/Pages-06.jpg Work - Golf Clubs The final design used a polymer insert to increase feel and progressive toe weighting to optimise workability. The sole geometry and undercut cavity aid turf interaction whilst easing ball flight https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592236906762-NC6KHJK6DG26UZAAJX3W/Pages-07.jpg Work - Golf Clubs The design features were extrapolated across the range set. This used technical weighting and face flex technology to add distance and feel for the better player. https://jclaymandesign.com/work/crystals-fs7d7 monthly 0.5 2020-09-02 https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592224981927-YX29XBGY9WMNEIGJK4T1/image-asset.jpeg Work - Footwear It was vital that each SKU met the following criteria in each category: exhibit multiple technology features that enhance functionality, have a distinctive and female friendly form/design features, be comfortable in use and offer support/durability in high load/wear areas, allow variation in visual execution via coloured midsoles/outsoles https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592229989528-CEPOSR5V5R5U4DCTN1PM/image-asset.jpeg Work - Footwear Initial research focused on the behaviour of the foot when in motion, Particularly; load paths, pressure maps, injury prevention, and support vs flexibility. This then informed the development of the sketchwork and ideation. https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592230549377-RXNMR2D8JSOB0FB1Q7Z2/Pages_USA-03.jpg Work - Footwear The selected concepts were then developed further in respect to their specific functionality. This involved dictating the treads, patterns, channels, and materials needed in each area to maximise performance. https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592232131642-HHLCH4QPM812VTMQ5YPU/image-asset.jpeg Work - Footwear 3D data was analysed prior to producing woodcuts of the outsole geometry. https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592232435034-XAKA37C5J0QO93N6HMJ8/Pages_USA-08.jpg Work - Footwear This allowed depths and contours to be refined as well as being used for initial market feedback. These were invaluable in finalising the detailed design prior to tooling. https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592230794378-2F2N9J8IO3K79BAHVLSZ/image-asset.jpeg Work - Footwear Each outsole was tweaked during the off-tool stages to address any issues, the range was then released in a variety of specifications. They have been positively received and continue to sell well as a good-better offering in the marketplace. https://jclaymandesign.com/work/crystals-fs7d7-7x3b8 monthly 0.5 2020-06-16 https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592306526202-4261AB990LDQ8G338Z4V/Project-01.jpg Work - Shinguards The aesthetic needed to be refreshed through both three dimensional design and new graphics applications. It had to guard against direct impact, lacerations and prevent muscle injuries, whilst tending towards simplified surfaces to aid graphics application https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592306701803-GUBUZ8U0CI3O7LWXXL38/Project-02.jpg Work - Shinguards Feedback from professional players indicated that heat generation and rotational stability were important issues. Initial concepts aimed to target these factors https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592306735828-S4JNB5EDIVM887EOAQRU/Project-03.jpg Work - Shinguards The foam bolster required multiple density compounds to best balance stability with thermal management https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592306775283-8NLB2RSRRZJ2J0XQKGAL/Project-04.jpg Work - Shinguards The ankle guard geometry was optimised for airflow, branding, and materials applications. Strapping systems were also explored in order to maximise comfort and stability https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592311481999-UHDCS9KMRXPH67JP3T71/Project-05.jpg Work - Shinguards Physiological research showed that channeling airflow over the interstitial leg veins would promote cooling whilst some areas required added protection due to bone-to-skin proximity https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592311525686-R1OGWS156Z8Q07P0R8V6/Project-06.jpg Work - Shinguards Several prototypes were produced to refine fit and maximise performance. Player analysis and factory feedback allowed incremental improvements to be made https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592311589800-7DFPN2Z5YZJEP5QM2YEO/Project-07.jpg Work - Shinguards Detailed specifications of all components across the price points were generated for our manufacturing partners. The final 3D data was then developed to go to tooling https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592311723016-6F4PYB9TOUTL8HQBBL4J/Project-08.jpg Work - Shinguards This production shinguard successfully provided more targeted protection, reduced weight whilst increasing stability, and allowed greater graphical flexibility. It has a multi-million pound revenue and was a successful refresh of the core item https://jclaymandesign.com/work/crystals-fs7d7-7x3b8-5hz9k-p4s8e monthly 0.5 2020-06-16 https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592323089343-L177237W2OY1VIVWMM8Q/Pages-01.jpg Work - Extras Managed the delivery of several gadgets through an external design agency (Left). Designed & developed Melon Tool to production (Right) https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592323133706-80IV5SWAYPUQ62445PT0/Pages-02.jpg Work - Extras Designed handles for rapid tool change (Left). Troubleshooted late stage off-tool samples & refined for production (Right) https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592323255246-CS1COAH9WE1HA7B8NV8I/Pages-03.jpg Work - Extras Problem solved & rectified part after initial production for running change (Left). Developed from initial off-tool samples to manufacture (Right) https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592323344067-YP4V1TMZPOEY6TKOUHFZ/Pages-04.jpg Work - Extras Resolved late stage development samples for limited production run (Left). Designed & developed casements for electronic mills (Right) https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592323396214-KBIG0J3A9M0NO5RK6GYN/Pages-05.jpg Work - Extras Troubleshooted late stage off-tool samples & refined for production https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1599493783256-S8UUIE8ARODWTRYQ9A6Z/Pages-06.jpg Work - Extras End-to-end development of new mass market seasoning shakers https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592323653884-VGIC1EGR8040LHRV4N3P/Pages-08.jpg Work - Extras Designed & developed gadget range from given handle to production https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592323585423-AKQNR2Q5RP2YQIH6VARG/Pages-06.jpg Work - Extras Developed two squash racket frames (Left). Designed badminton frame & accessories to production (Right) https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1592323547780-O25VQCX1FK4GT6QLTHJI/Pages-07.jpg Work - Extras Designed both a classic football outsole (Left) and technical rugby outsole (Right) from concept to manufacture https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1599494301139-NMVHBUK8SD3TN7YVW1NA/Pages-10.jpg Work - Extras Conceptualised a technical training outsole (Left) and took an elite swimming goggle (Right) from ideation to production https://images.squarespace-cdn.com/content/v1/5edfaa029cd864409555f1ec/1599557566993-Z0DYNBIWW9DLB9KO8KMS/Pages-11.jpg Work - Extras Designed numerous golf clubs & bags across brands, markets, abilities, and price points